Successfully delivered UX and UI projects across various sectors, including food and beverage, retail, healthcare, energy utilities, pharma, insurance, and automotive. Improved user experience and efficiency in a global pharmaceutical company through streamlined processes, intuitive interfaces, and responsive design. Contributed to increased profits for energy utility clients through effective project design and implementation. Spearheaded innovative projects in the banking sector, improving onboarding flows and data accessibility. Conducted primary research to inform design decisions, leading to a 40% increase in accessibility for insurance company users. Enhanced internal communication and AI integration in a leading automotive company through innovative methods, AI-powered applications, and user-centered design.
Delivered impactful design solutions that drove brand awareness, increased engagement, and enhanced product appeal across various markets. Successfully conceptualised and executed diverse design projects, including logos, branding, packaging, motion graphics, and UI design. Crafted visually striking and functional packaging that successfully marketed products in the Indian market. Enhanced digital experiences with engaging motion graphics and animations for websites and social media. Collaborated with marketing teams to create effective campaigns that increased engagement and boosted product visibility.
Played a key role in developing and implementing brand strategies that effectively communicated brand positioning, enhanced market presence, and strengthened overall brand image. Developed engaging, interactive visuals for children's publications, resulting in a 25% increase in reader engagement as measured by website analytics. Contributed to the development and execution of comprehensive brand strategies to capture brand positioning, market presence, and overall brand image.
Created visually appealing booklets for local city tours, resulting in a 12% increase in tour bookings through clear and concise information design. Collaborated with stakeholders to design and refine brand logos, ensuring they aligned with the brand's identity and resonated with the target audience. Designed comprehensive packaging solutions for a food company, including menus, hoardings, publications, and posters. Successfully integrated various illustration styles to create visually consistent and engaging marketing materials.
Part of the creative design team for the ambience of Asia's second-largest tech festival. Developed innovative concepts, curated colour palettes, and orchestrated the placement of elements to create a visually stunning and immersive experience. Collaborated with Indian artists to produce unique digital collaterals that enhanced the festival's theme and engaged attendees.